I'm Travis.

I Help Tech Companies Boost Profits by Building a Winning Quality Strategy.

Strategic Quality Leadership
For two decades, I’ve built and led quality organizations across both fast-moving startups and global enterprises including Dell Technologies, United Technologies, and NASA. My work focuses on transforming Quality Engineering into a driver of operational excellence and business growth. Quality is not just measured in tests passed, but in trust earned.
Crafting Excellence, the Philosophy
My book, Crafting Excellence, explores how disciplined leadership, data-informed decisions, and a culture of ownership can turn quality into a lasting competitive edge. It offers a framework for transforming quality into a driver of trust, growth, and performance.
Elevating Quality into a Competitive Advantage
Proven success turning quality from a checkpoint into a growth engine, shaping cultures that deliver consistency, innovation, and measurable ROI.







